My name is Joelle Ihilani. Depending on when we met, you might know me by my first name Joelle, or you might know me by my Hawaiian name, Ihilani. I answer to both!
I’ve been designing for as long as I’ve been a mom (8 years now). I started out with Inkscape and moved on to Illustrator and now I also use Procreate and the Adobe iPad apps. I never expected to be a designer, but I love creating new designs and seeing them out in the world. For a handful of years I designed under my brand, SoPupuka. In recent months I’ve been feeling the need to design under my own name, and those designs will now be housed here.
My two year old took this photo. It’s blurry, but a completely accurate depiction of life right now. Always holding a child, messy hair, laughter (and tears – not pictured, but a definitely part of my reality). Life is messy and out of focus but peppered with beautiful moments like this one.